Search Engine Optimization (SEO) is the practice of optimizing websites to increase their visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies aimed at improving a website's organic (non-paid) traffic by making it more search engine-friendly.
SEO encompasses several aspects, including keyword research, on-page optimization, technical optimization, and off-page optimization. By implementing SEO best practices, such as creating high-quality content, optimizing meta tags and headers, improving website speed and mobile responsiveness, and acquiring authoritative backlinks, websites can enhance their chances of appearing higher in search engine rankings. The goal of SEO is to attract targeted organic traffic, improve user experience, and ultimately increase the likelihood of conversions and business success.