Lead generation refers to the process of attracting and capturing potential customers' interest in a product or service with the goal of converting them into sales-ready leads. It involves strategic marketing efforts and tactics aimed at identifying and engaging individuals who are likely to have an interest in what a business offers. The primary objective of lead generation is to establish a pipeline of qualified leads, allowing businesses to nurture and convert prospects into loyal customers.
This process typically includes activities such as creating compelling content, optimizing landing pages, utilizing social media and search engine marketing, and implementing lead capture forms. Successful lead generation strategies can drive growth and revenue by connecting businesses with the right audience and turning them into valuable customers.