GMB optimization refers to the process of enhancing and maximizing the performance of a Google My Business (GMB) listing. GMB is a free tool provided by Google that allows businesses to create a prominent online presence. By optimizing their GMB listing, businesses can improve their visibility in local search results and attract more potential customers.
This involves various strategies, including providing accurate and detailed business information, selecting relevant categories, obtaining positive customer reviews, and regularly updating the listing with fresh content. GMB optimization plays a crucial role in local SEO, helping businesses stand out, increase online visibility, and drive more traffic to their physical locations or websites.